The new advertising campaign of Cristiano Ronaldo Eyewear.

Cristiano Ronaldo is the protagonist of the new communication campaign of the collection created by Italia Independent that bears his name.

Fresh, fun and colorful images capable of intercepting the DNA, the soul and character of the new SS 21 collection signed CR7.

Set between the terrace and the living room of a loft with a contemporary design, the Lusitanian star player champion – in a convivial atmosphere, different from the one we are accustomed to appreciating him – tells himself with all his savoir-faire, his charge and the explosive energy that make him a champion of style even off the field.

An extremely heterogeneous release but, at the same time, extremely recognizable because it is able to tell, through unmistakable and unique details the world of Cristiano Ronaldo.

Carefree, fun, original and able to combine harmoniously with any type of look, the new collection introduces – alongside the sun model – the optical eyewear for the first time.