Tag Archives: WMIDO

Six models for effective communication.

Six models for effective communication.

Every advertising era tends to feature one or more leitmotivs and the post-Covid era, with its very particular characteristics, is no exception. Nowadays it is essential to transform communication activity into a business opportunity, focusing on real needs of consumers who are increasingly demanding and even intransigent.  Through analysis of online data regarding advertising trends

The stars’ eyewear at the Cannes Film Festival.

The 74th edition of the Cannes Film Festival took place in Cannes from July 6 to 17. On the famous Red Carpet the stars paraded with the coolest proposals of the summer. Let’s discover them in this gallery.         Alejandro Speitzer in Boss Credit: Produced by @f2max x @maximsap Photo by @stepanfilenko

Etnia Barcelona acquires the Catalan eyewear brand, Lool Eyewear.

In this way, Etnia Barcelona reaffirms its growth strategy for the optical eyewear market, growing its portfolio with an eyewear brand that boasts a technological spirit and specialises in lightweight eyewear, while also offering great potential in the field of sustainability. The firm is enjoying a period of growth and anticipates closing 2021 with global billing

Mirage and sustainable manufacturing.

The company was founded in the province of Varese in the 1960s as an artisan workshop for assembly, before starting to manufacture injection-moulded frames after about ten years. Since then, Mirage has grown in expertise and know-how to become one of today’s leading state-of-the-art manufacturers of nylon Grilamid TR90 glasses. The leitmotiv of this company

The Blackfin Black Edition elevates titanium frames to the next level.

Sophisticated polished fronts contrast with matt temple : the Blackfin Black Edition series takes titanium eyewear to ever-greater heights. These Blackfin One best-sellers are now debuting an exclusive look ‒ the bright colors characteristic of the brand’s DNA are now even more upscale, thanks to Blackfin Nano-Plating technology, a patented process through which metal particles are

Marcolin blows out 60 candles and launches a new hub in Milan.

Marcolin celebrates its 60th birthday and, to commemorate this important event, has decided to open a new hub in Milan in Corso Venezia, opposite the Planetarium, while also introducing a new logo and an Exclusive Edition of Web Eyewear designed for the occasion. The news was announced by Fabrizio Curci, CEO and General Manager of