Tag Archives: Transitions

Transitions Optical Reveals New Brand Identity

During Transitions Academy, Transitions Optical debuted a new brand identity and rejuvenation plan that will further build upon the company’s efforts to recruit new wearers and attract a younger generation of single-vision wearers to the photochromic lens category. Together, a new visual identity, Transitions brand logo, light intelligent lenses™ tagline, and “Light Under Control™” consumer

Transitions Optical Names Several Winners of the Transitions Innovation Awards

Transitions Optical wrapped up its well-attended Academy meeting here last night with the presentation of its Transitions Innovation Awards to retail firms, ECPs and optical networks. Among the award-winners, Dr. Jennifer Lyerly of Triangle Visions Optometry in Raleigh, N.C., received the prestigious Transitions Brand Ambassador award for 2017. “As a Transitions Change Agent in her

Transitions Optical Launches Microsite with Educational Resources on the Need for Sun Protection Solutions

To increase the number of conversations between eyecare professionals and patients on the importance of sun protection solutions for the eyes and skin, Transitions Optical has released a microsite, found at Transitions.com/EyeSunAwareness, featuring educational resources that eyecare professionals can learn from and share with patients. The materials were developed based on the insights and best

Transitions Optical and the Opticians Association of Canada Announce 2015 Students of Vision Scholarship Winner

Transitions Optical, Inc. and the Opticians Association of Canada (OAC) are pleased to announce the winner of the 2015 Students of Vision Scholarship program, Mikhail Lifshits. A first-year optometry student at the Université de Montréal, Lifshits will be awarded a grand prize scholarship of $2,500 for his detailed and innovative approach to reaching millennial patients

A new face for Transitions

Transitions Optical is coming back on Italian screens with a brand new campaign featuring a young and beautiful new face. Canadian actress and model Laurence Leboeuf is embodying Transitions lenses wearer: a modern and proud glasses wearer, looking for the best performing and versatile lenses. “Ask more to your lenses. Ask for Transitions”: this is

Transitions partners with G-Sevenstars

Transitions is continuing its collaboration with designer brands. After ic!berlin and Lindberg, the company in the Essilor group has chosen the fresh, original style of the Sicilian brand G-Sevenstars created in 2012 by the young Sicilian Gabriele Puglia. Transitions dynamic lenses, which darken and lighten automatically to guarantee optimal vision in any light conditions, are