Tag Archives: Ray-Ban

Ray-Ban opens its first store in the heart of Florence.

Ray-Ban opens its first store in the heart of Florence.

In a historic context where ever-increasing uncertainty seems to the norm, the opening of the new Ray-Ban store in Florence intends to be an encouraging sign, a step towards a new normality. The store is situated in a 19th century historic building in Via Calzaiuoli 44-52R. Also with this store the Ray-Ban brand aims to

Rock star Yungblud enters the world of eyewear with Ray-Ban.

Ray-Ban presents “The weird collection styled by Yungblud. You’re On.”, a limited edition capsule styled by pop-rebel rocker Yungblud. The collection comprises three bold shapes: State Street, Caribbean and Nomad, turbocharged with Yungblud’s fluo vision of the future: a place where people can be themselves, no matter what the world tells them to be: #YouAreOn.

Ray-Ban Wings is back

Polishing up the daring look of an icon from the ‘80s, this super limited 500 piece edition is no bluff. It flashes an extravagant 24 carat gold-plated lens and original engraved lens logoFraming the fearless attitude of high-profile players, a flat metal top bridge and temples, and super light single-piece nosepad literally raise and hold

Ray-Ban captivates Milan

The brand has opened the first pop-up store in Italy. It is hosted in the throbbing heart of Milan, the point of reference for shopping in the city and the crossroads of an international public: Piazza San Babila. This new space hosts a large and exclusive offer of the brand’s products and perfectly mirrors its

Ray-Ban arrives at MoMA

For the first time in 70 years, MoMA, the New York Museum of Modern Art, is housing an exhibition dedicated to the world of fashion: Items: Is Fashion Modern? The exhibition, open from 1 October to 28 January, explores the present, past, and even occasionally the future of 111 items – clothing and accessories –

Ray-Ban and Ferrari, together both on and off the circuits

Ray-Ban recently undersigned a high-profile sponsorship agreement with the Scuderia Ferrari, marking the use of the brand’s logo on the Ferrari SF70H livery for the entire duration of 2017. The agreement also includes a capsule collection inspired by the aerodynamic design, materials and colours of the Ferrari racing team, which transforms the fiery Ferrari red

The Ray-Ban evolution

Ray-Ban has always aimed at combining technologies applied to lenses and frame design. In 2017 it has taken another step forward by offering ophthalmic lenses. Italy is the country chosen for their debut, after which they will be distributed worldwide by year end. Made digitally, the customized lenses incorporate Digital Surface Technology (DTS) and meet