Tag Archives: Optical Monitor

MIDO has never had such a wealth of exhibitors and events

MIDO has never had such a wealth of exhibitors and events

From Saturday, 24 February through Monday, 26 February the Wonder returns to Rho Fiera Milano with a record number of exhibitors and renewed appointments with seminars, presentations and conferences devoted to the optical world at the Otticlub. The main event will be the 1st EYE HEALTH AWARENESS DAY, scheduled for 2 pm on Sunday, 25

The fourth edition of Optical Monitor

The six-monthly OMO research aims to identify consumer buying habits and describe the optical market in the main European countries. The fourth six-monthly updating of Optical Monitor was presented in Paris in September. Jointly commissioned by MIDO and SILMO and carried out by GfK, the aim of the research is to provide sector operators with

Snapshot of a new market

The results of the third Optical Monitor study were presented at Mido. Consumers are connected 24 hours a day, needs are becoming more sophisticated, “word-of-mouth” on the social media is influencing consumer behavior more and more, optical stores are the main players on the market and web experiences are becoming more integrated with store experiences:

A positive outlook for sunglasses in Europe

The two main trade fairs in the sector, Mido and Silmo, commissioned the Optical Monitor, a research into the development of the optical market in the main European countries. The results are explained by Simone Cornelsen – Account Director Fashion & Lifestyle – and Giampaolo Falconio – Global Eyewear Manager & Global Retail Manager Optic at GFK. Which

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