Tag Archives: MIDO2020

Friendly atmosphere at MIDO

Friendly atmosphere at MIDO

Franco Sordelli, founder of the company with the same name, is a well-known figure in the industry. In this interview, he tells us about his experience with MIDO over the past 50 years. What was the atmosphere like during the first MIDO? In 1970, MIDO was held in the old trade fair site in Milan,

The new green eyewear brand Mita makes its debut at MIDO

Mita, the new green eyewear brand, produced by Vision of Tomorrow (VoT), makes its debut at MIDO. During the fiftieth edition of Mido, Collection 1, totally eco-sustainable, will be officially presented. The 17 eyewear models and 13 sunglasses are in fact made with recycled and recyclable materials: the plastic proposals use a material obtained from PET

MIDO4U.COM: a digital platform dedicated to the Asian exhibitors to present the new products

As it is evident, the circumstances which have emerged in recent days will prevent most of the exhibiting companies from China from participating in MIDO 2020. As a result, this year, the “Fair East” area (pavilion 7), which traditionally hosts the Asian exhibitors, will not be open. In order to reduce the impact from this

Eyewear of the Future as seen by the Certottica Academy

In honor of the extraordinary 50th anniversary of MIDO, the second-year students of the ITS Academy in eyewear design and engineering (a 2-year postgraduate course funded by the Veneto Region and MIUR, run by Fondazione ITS Cosmo and promoted by Certottica), produced 25 designs as a tribute to the Golden Edition. Based on input from MIDO,

The Glasses of the Golden edition

Winner of MIDO’s 50th anniversary commemorative eyewear contest is the new brand Yugaav. After its debut at the show last year, the company crafted the most emblematic style of men’s and women’s sunglasses, referencing the anniversary through custom-designed features and details on the frames and the packaging. “A real, true narrative underlies the design concept

Neynature: the sustainable vision of Centro Style at MIDO

Centro Style joins the global change heading towards sustainability in 2020. This means giving up on single-use plastic in the headquarter in Vedano Olona and offering all employees a service of filtered water supply, drinks in recyclable packages and plastic free accessories in the vending machines. In our packaging department we use 100% biodegradable and