Safilo and Max Mara announce the termination of eyewear license agreement wmido - June 23, 2020 - Accordi/Licenze Safilo and Max Mara have mutually agreed on the termination of their license agreement for the Max Mara collections of sunglasses and optical frames. The agreement will end on October 31, 2020. In 2019, the Max Mara license represented less than 2% of Safilo Group’s net sales.
Early renewal between Safilo and Max Mara wmido - September 14, 2016 - Accordi/Licenze, What's new Safilo Group and Max Mara brand have announced the early renewal of their licensing agreement for the design, manufacturing and worldwide distribution of the collections of optical frames and sunglasses. The new agreement will now run until December 31, 2023. Safilo and Max Mara enjoy a partnership which spans nearly 20 years, dating back to…
Maya Hayuk for Max Mara wmido - January 20, 2016 - Short news, What's new Max Mara collaborated with the artist Maya Hayuk to celebrate the Autumn/Winter 2015-2016 eyewear collection. The name of the project, “Optiprism”, recalls the Italian word “ottimismo” (optimism) while playing with the English terms “optical” and “prism”, which are the basic concepts of vision and prism. The new distinctive detail of these Max Mara sunglasses and…
