Tag Archives: livethewonder

The Glasses of the Golden edition

The Glasses of the Golden edition

Winner of MIDO’s 50th anniversary commemorative eyewear contest is the new brand Yugaav. After its debut at the show last year, the company crafted the most emblematic style of men’s and women’s sunglasses, referencing the anniversary through custom-designed features and details on the frames and the packaging. “A real, true narrative underlies the design concept

Okia and One Ocean Foundation: together with MIDO in the name of sustainability

Okia, the Hong Kong-based eyewear company recognized worldwide for its patented HDA® Technology, is making a loud comeback at MIDO 2020 to introduce their latest sustainable innovations and to present the sustainability trends in boosting brand image and customer loyalty in collaboration with One Ocean Foundation, the renowned ocean conservation organization. “See The Future of

50 years of MIDO in the novel “Through the looking glass”

Authored by Adriano Moraglio, well-known Ansa and Il Sole24 Ore journalist, “Through the looking glass” interweaves fact and fiction in a novel that narrates 50 years of MIDO through the personal and professional adventures of a family of opticians. It all begins on May 15, 1970: Giorgio, owner of an optical shop in the suburbs

MIDO has provided a new digital platform to those exhibitors unable to participate

MIDO is continuing to monitor the situation surrounding the Coronavirus health warning, paying close attention to all the provisions and recommendations from the World Health Organization, the Italian Ministry of Health and the Italian National Institute of Health. As things stand today, the fair confirm that the 50th edition of MIDO will take place as

Invu will launch the C’est Chic collection at MIDO

Invu and Swiss Eyewear Group will be launching at MIDO a new selection of distinct catwalk sunglasses for the fashion conscious woman. Large, but not too large, heavy, but not too heavy – these sunglasses are perfectly balanced to make an understated fashion statement. The attention to detail, with embellishments in gold and silver on the

MIDO’s victory over the great recession

Cavaliere del Lavoro Vittorio Tabacchi was president of MIDO during the years of the global economic crisis (from 2007 to 2010). An extremely difficult task that he and his staff performed with intelligence, consolidating the fair’s reputation as a world leader. His words convey the pride of a man for whom eyewear has been an