Tag Archives: livethewonder

The book “History of Optics” will be presented at MIDO

The book “History of Optics” will be presented at MIDO

Silvio Maffioletti, professor in the Degree Course in Optics and Optometry at the Università degli Studi in Turin and at the Istituto di Ricerca e di Studi di Ottica e Optometria in Vinci, and Sergio Cappa, professor at the Istituto Superiore di Scienze Optometriche in Milan and at the Civica Scuola di Ottica e Optometria

Okia and One Ocean Foundation: together with MIDO in the name of sustainability

Okia, the Hong Kong-based eyewear company recognized worldwide for its patented HDA® Technology, is making a loud comeback at MIDO 2020 to introduce their latest sustainable innovations and to present the sustainability trends in boosting brand image and customer loyalty in collaboration with One Ocean Foundation, the renowned ocean conservation organization. “See The Future of

50 years of MIDO in the novel “Through the looking glass”

Authored by Adriano Moraglio, well-known Ansa and Il Sole24 Ore journalist, “Through the looking glass” interweaves fact and fiction in a novel that narrates 50 years of MIDO through the personal and professional adventures of a family of opticians. It all begins on May 15, 1970: Giorgio, owner of an optical shop in the suburbs

MIDO has provided a new digital platform to those exhibitors unable to participate

MIDO is continuing to monitor the situation surrounding the Coronavirus health warning, paying close attention to all the provisions and recommendations from the World Health Organization, the Italian Ministry of Health and the Italian National Institute of Health. As things stand today, the fair confirm that the 50th edition of MIDO will take place as

Invu will launch the C’est Chic collection at MIDO

Invu and Swiss Eyewear Group will be launching at MIDO a new selection of distinct catwalk sunglasses for the fashion conscious woman. Large, but not too large, heavy, but not too heavy – these sunglasses are perfectly balanced to make an understated fashion statement. The attention to detail, with embellishments in gold and silver on the

MIDO’s victory over the great recession

Cavaliere del Lavoro Vittorio Tabacchi was president of MIDO during the years of the global economic crisis (from 2007 to 2010). An extremely difficult task that he and his staff performed with intelligence, consolidating the fair’s reputation as a world leader. His words convey the pride of a man for whom eyewear has been an

MIDO: less than 30 days before the opening of the “Golden edition”

A sensational innovation-filled edition of the biggest global eyewear event. Less than 30 days before the opening of the 50th edition of MIDO, aptly named “The Golden Edition”, taking place February 29th to March 2nd at Rho Fiera Milano. This promises to be a unique, unforgettable year for the exhibitors, media and visitors participating in

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