Tag Archives: livethewonder MIDO50

From eyesight to vision

From eyesight to vision

Save the date: Saturday February 29th at 6:30pm in the Services Center Auditorium, a gala evening of festivities and sharing, open to all MIDO participants. The evening begins with the “From eyesight to vision” presentation by sociologist Francesco Morace, on consumer habits and tastes in eyewear in the last 50 years – from the technical

MIDO: un supporto per l’industria

Due anni Angelo Trocchia assumeva la direzione del Gruppo Safilo. Con lui abbiamo cercato di capire come la Meraviglia abbia contribuito a fare crescere la sua azienda. Quando avete partecipato al primo MIDO eravate un’azienda a conduzione familiare, poi siete diventati una multinazionale: cosa ha significato per la vostra realtà MIDO? MIDO è sempre stato

The new green eyewear brand Mita makes its debut at MIDO

Mita, the new green eyewear brand, produced by Vision of Tomorrow (VoT), makes its debut at MIDO. During the fiftieth edition of Mido, Collection 1, totally eco-sustainable, will be officially presented. The 17 eyewear models and 13 sunglasses are in fact made with recycled and recyclable materials: the plastic proposals use a material obtained from PET

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