Tag Archives: lightness

“Nothing feels like a Silhouette”

“Nothing feels like a Silhouette”

Lightness has been the hallmark of the Silhouette brand for decades. The new campaign communicates this important USP with contrasting images and various shades of meaning.  To make it easy to identify with the idea of lightness, the apposite is used as a reference point. This creates a visual contrast between heavy and light. There

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