Tag Archives: Giovanni Vitaloni

The countdown to the 8th edition of DaTE has begun.

Eyewear gets “real” again with the 8th edition of DaTE. Set to open in Florence on September 19 till September 21, for the first time, buyers, opticians, manufacturers and media will meet face-to-face in a physical place: the Stazione Leopolda. All contagion-prevention standards will be implemented, in compliance with the measures set by the Italian

Vitaloni: the reasoning behind the new dates for MIDO

Regarding the crisis caused by the COVID-19 emergency, the MIDO organisers have postponed the 50th anniversary edition to early July. Giovanni Vitaloni, President of the event, tells us about what led the Board of Directors to this decision which aims at relaunching the industry. Following the evolution of the spreading of the Coronavirus, the scenario

50 years of MIDO, 50 years of history and growth in the international eyewear industry

On May 14, 1970, MIDO opened its doors to visitors for the very first time. At the entrance to Pavilion 30, under the wording “MI-DO – OPTICS AND OPHTHALMOLOGY EXHIBITION”, eight flags, including those of the EU’s founding members: Italy, France, Germany, The Netherlands, Belgium, and Luxemburg, waved in the breeze. Ninety-five exhibitors displayed at

MIDO eyewear show celebrates 50 years with “Golden Edition”

A sensational innovation-filled edition of the top global eyewear event. A lot of changes have occurred in the world of eyewear from 1970 to the present. MIDO has written its transformative history over the course of these 50 years. At the first edition, there were 95 exhibitors (67 Italian and 28 from other countries) who

MIDO introduces the Stand up for green competition for the most sustainable booth

MIDO continues its journey on the road to sustainability with Stand up for green, the competition that recognises those who plan and create their own stand by adopting eco-friendly criteria, inviting all exhibitors at the 2020 edition to take part. The winner will receive an award at the MIDO fair during an evening event organised

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