rh+ chooses Alberto Tomba

Alberto Tomba, the champion who won everything during his skiing career – fifty races in the World Cup, an overall World Cup, four World Cups in the giant slalom and four in the special slalom, two gold and two bronze medals at the World Championships and three gold and two silver medals at the Olympics.
With his extrovert temperament and determination he made skiing a part of everybody’s life and is now the new rh+ testimonial.
The brand chose him because he personifies the ideal sportsperson and, above all, he is style-conscious, two aspects that define the eyewear collections. The images of the advertising campaign are fresh and minimalist: the photos show the man and the champion against monochrome backgrounds where the focus is on the man and his personality.