New collections and collaborations for Italia Independent

Italia Independent participated in Mido for the eighth time and with innovation. Aside from presenting the new spring/summer 2015 collection, the Italian brand has launched Eyeye, a new line of “low cost” products (under 100 Euros) manufactured with HD digital printing and dedicated to young consumers, thanks to the diverse customization options available.

Moreover, the collaborations with the German multinational Adidas for the adidas originals line and with Kodak Lens (Essilor Group) for an Eyeye frame that includes graduated prescription or sun lenses starting at 98 Euros have been officially announced. Together with the Kodak lenses, the famous slogan “Ciribiribì” has again been proposed and will make a comeback to the joy of nostalgic fans.

From the left: Giovanni Accongiagioco (Managing Director and co-founder of Italia Independent), Marco Caccini (VP Italy Essilor Group) and Andrea Tessitore (Ceo and co-founder of Italia Independent)