Morel’s evolution

Morel has received the Trophée de la Communication for its communications campaign. Since 1880, Morel has designed and created eyewear. This French eyewear manufacturer has enjoyed historic longevity. Today, the
brand is looking towards the future and proudly announces its ambition: to become the gold standard for French eyewear in the world.
To achieve this, Morel has implemented a global communications campaign which is done in the image of the brand and its products: creative, trendy, and advanced.
The prizes awarded to Morel during this most recent quarter recognize the change of course for the French brand, which fully assumes its position as an inventive eyewear manufacturer. A turning point which was first visible in its increasingly advanced products, and which expresses itself brilliantly today with its new campaign.