Marchon Eyewear and Liu Jo launch the first Liu Jo uomo eyewear collection

Marchon Eyewear and Liu Jo announced the launch of the first-ever Liu Jo uomo eyewear collection.
The new men’s eyewear collection has been designed to further enrich Liu Jo Jo uomo’s lifestyle universe. The brand’s menswear line, which is licensed and managed by the Campania-based company, CO.CA.MA., well expresses the Liu Jo brand’s values of contemporary style and quality.
The new Liu Jo UOMO eyewear collection consists of sunglasses and eyeglasses and completes the brand’s current eyewear offering, which already includes women’s and children’s collections.
Marco Marchi, President & Head of Style of Liu Jo S.p.A., commented, “I am very happy about this project and the direct collaboration with Marchon Eyewear to further develop the stylistic universe of Liu Jo with men’s eyewear. The Liu Jo uomo collection is growing season after season, thanks to the expertise of CO.CA.MA., and to considerable, constant work on the brand. Today, we are pleased that this line, specially designed for the Liu Jo man, will add a new dimension to the men’s eyewear offering while simultaneously expanding the brand’s DNA to eyewear, a fundamentally important product category for the brand”.
“Liu Jo eyewear has been an instant success story for Marchon Eyewear, ever since we began our partnership with the brand in 2014,” said Nicola Zotta, President & CEO of Marchon Eyewear. “Extending the Liu Jo eyewear offering to a male audience is a natural next step that further builds on the strength of the Liu Jo uomo business that CO.CA.MA. has established over the years”.
In January 2019, and in line with the distribution of the apparel and accessory offerings, the new Liu Jo uomo eyewear collection will be distributed in Italy and Spain in Liu Jo uomo boutiques, as well as through premium sun and optical retailers. The collection will be available in other key European countries beginning in Fall 2019.