Let’s go to Soho!

Mykita shop New York moves into a new location in the heart of Soho, NY City. The two-floor space provides 1,590 square feet for the independent eyewear brand from Berlin to present its complete portfolio of eyewear and services, but also to express the wider scope of talent and creativity of its community. With a sunlit and spacious character that invites exhibitions and events, the shop makes a natural addition to the neighbourhood.

Entering the classic Soho building, visitors step into an elongated room with the iconic Mykita Wall presenting the eyewear collections along the left side of the room. This industrial vibe is balanced by rust-red colour elements throughout and oak wood panelling along the right wall, which also houses the in-store lab. Natural light floods the shop and downstairs gallery via large front and back windows and a skylight. The original neon light installation from the Crosby St. shop finds a new home on the wall by the main consultation area. The brand’s passion for contrast- ing textures and modern materials shines through in this interplay of metal, wood, and neon tubing.

Developed by in-house architects, the interior design concept for Mykita shops mixes ready-made industrial items with custom-designed furniture. The New York shop interior is the first to allow a full view into the optical lab and workshop – the combination of handcraft and high tech that defines the Modern Manufactory now comes alive in the shop environment.

The fully equipped laboratory provides a comprehensive optical service for customers, including lens cutting, adjustments and repairs. Quality, precision and products made in Germany form the basis of the partnership between the brand and Zeiss.

In addition to this shop, the brand currently has 14 shops worldwide, including locations in Berlin, Barcelona, Cartagena, Copenhagen, Los Angeles, Monterrey, Paris, Tokyo, Vienna, Washington, Zermatt and Zurich.