Lara D’

What distinguishes you from others in the eyewear market?

When I studied architecture I was able to thoroughly research the proportions of shapes and the use of colors. The combination of these two elements led to a new conception of eyewear: Eyewareness, where the tones and shades of colors, design and style with an Italian flavor are mixed to create a product with a strong personality and quality that is entirely Made in Italy.

What are the objectives behind your presence at SEE with Mido?

It is the third year in a row that I have taken part in Fuorisalone and I have two objectives: get my brand known to end-consumers in the design and fashion sector; elicit as much information and as many suggestions as possible from visitors so that I can understand their needs and tastes and therefore have a wider view of what the market wants.

What are the characteristics of your top model?

All the models are distinguished by modern design, clean, simple lines combined with strong, decisive and frequently contrasting colors. I believe that eyewear can be a real artistic object and this resulted in the collaboration with the artist from Genoa Valentina De Chirico, who paints the faces of men and women wearing my optical frames.