Essilor Sun Solution wins the “Coup du Coeur”

Essilor Sun Solution wins the “Coup du Coeur” Essilor Sun Solution was awarded the “Coup Du Coeur” in the Grand Prix B2B Marketing category at the “La Nuit de l’Adetem” which took place in Paris in July.
In its twelfth year, the prestigious gala night, organized by Adetem, the French national marketing professionals’ association, recognizes the most original and innovative initiatives and projects.
The company received a special mention from the judges in the B2B Marketing category for the current marketing campaign “No Ordinary Sunwear” which helped position the company and its brands as strategic and valued partner for various prestigious international brands in the world of sport and fashion.
When evaluating the projects, the panel of judges considered the effectiveness of the message conveyed, the innovative aspect in terms of creativity and digital development etc. and how much the campaign actually contributed to the development and success of the brand or product.