Bollé Brands strengthens its position

Following the announcement of the acquisition of SPY Optic at the end of last year, Bollé Brands pursues its efforts and investments to reinforce its position of key player in the sports and optical industries. The first focus is on innovation and design. “EPIC (Excellence in Product Innovation & Creativity), the design and development lab of the group, will allow us to take a step forward in creating outstanding and innovative products, explains Peter Smith, Bollé Brands CEO. With its Customer First program in mind, the group also places the digitalization at the core of its priorities. The aim of the Customer First program is to deliver premium service and systems to all our retailers. We strive to provide them with optimal conditions so they can offer our end consumers the best possible experience, says Smith. That is why we have invested massively in a new ERP system. The next natural step was to find a digital expert to monitor our B to B and B to C platforms, he adds.

Damien Hars joined Bollé Brand as Digital Director.

Committed to excellence at all levels, the group also announced the recruitment of an experienced Global Marketing Manager, Alexandre Israel, for its bigger brand, Bollé, as well as the appointment of a new Sales Director France with strong experience in the sport and optical channels, Nicolas Berges.