Leidmann receives the Bestore award

Among the new additions to Mido 2015 is the Bestore initiative, an international recognition award that seeks to encourage eye care professionals to discover and embrace new ideas deriving from display innovation.

Leidmann-premioThis unparalleled initiative for the eyewear industry is targeted to stores throughout the world, with the aim of rewarding vendors who have succeeded in offering their customers the ultimate shopping experience by harnessing innovation and building an enticing ambience.

The prize was presented at the show on Sunday, March 1 to the Leidmann eyewear center of Munich, Bavaria, chosen by an international panel of experts in the fields of eyewear, marketing and visual merchandising.