BESTORE doubles up

More news this year comes in the form of BESTORE, the competition that selects the best optics centres in the world, which is doubling up with two prize categories: the BESTORE DESIGN, that is directed at the shops which are characterised by the way in which the lay-out, materials, design, furnishings and general atmosphere contribute to creating a fundamental shopping experience and the BESTORE INNOVATION that will assess all the aspects linked to the evolution of customer service, customer and supplier interaction, communications management, the history of the store and its professional, human and emotional aspects. The winners will be awarded during MIDO 2018. Candidates should apply via the MIDO website (www.mido.com/bestore-award). (Ph. Globe Specs, Tokyo, the winner of 2017)


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