Hoya Lens is backing the potential of artificial intelligence and machine learning in Italy, aided by SB Italia.

This partnership is aimed at creating a solution that can increase customer loyalty.

It will be a predictive analytics solution to back up a marketing and commercial strategy that revolves around the customer.

Comment from the partners

“This is the beginning of a journey in which we use new technologies to increase business opportunities” declared Virgilio Villici, CIO of Hoya Lens.

“It is an honour and a great opportunity to team up with HOYA Lens, a global leader, in this collaborative project that focuses strongly on new emerging technologies” said Massimo Missaglia, CEO of SB Italia.