Hoya Lens chooses SB Italia for artificial intelligence.

Hoya Lens is backing the potential of artificial intelligence and machine learning in Italy, aided by SB Italia.

This partnership is aimed at creating a solution that can increase customer loyalty.

It will be a predictive analytics solution to back up a marketing and commercial strategy that revolves around the customer.

Comment from the partners

“This is the beginning of a journey in which we use new technologies to increase business opportunities” declared Virgilio Villici, CIO of Hoya Lens.

“It is an honour and a great opportunity to team up with HOYA Lens, a global leader, in this collaborative project that focuses strongly on new emerging technologies” said Massimo Missaglia, CEO of SB Italia.