Genny’s back in eyewear with Jet Set Group

The luxury prêt à porter maison Genny has entered into a multi-year partnership agreement with Jet Set Group for the design, production and distribution of sunglasses and optical frames collections to support the strong brand presence in the accessories segment and to complete its made in Italy proposal.
“We decided to focus on eyewear with a high quality project that reflects the brand universe and transforms it into high quality products with a pronounced design content” stated Sara Cavazza Facchini, the Artistic Director of the maison.
The collection was previewed on the catwalk during the last Milan fashion week. Genny’s distinctive patterns and colours, the chromatic combinations, materials, modern and sophisticated shapes, the appeal of the ’80s, and the subtle references to Art Déco geometrics characterise the collection, which is completely produced in Italy. The 2016 spring/summer collection will be launched at the next Mido.