Essilor Sun Solution started a collaboration with IED

Essilor® Sun Solution™, the Essilor Group division dedicated to sun plano lenses, has recently started a collaboration with IED – Istituto Europeo di Design in Turin.
The objectives of this collaboration are to finance a study on the development by IED students of a concept frame, a communication campaign and marketing tools based on E-SUN™ Kolor Up™, a brand and technology of sun lenses developed by the Essilor® Sun Solution™ division and which guarantees a refreshing perception of colors and improved vision.
The first phase of the project will involve students in their final year of studies at the Jewelry and Accessories Design BA (which also includes curriculum on eyewear design).
During the second phase, the three best concept frames will become the subject of specific projects by BA students in Graphic Design and Advertising Communication.