Contemporary classics

Uniqlo, the global Japanese clothing brand, celebrated its arrival in Italy on 13 September last, presenting LifeWear through its “Today’s Classic” campaign. LifeWear is an expression of the brand’s commitment to offering high-quality, affordable clothing that can meet the daily lifestyle needs of everybody.

As ambassadors, eminent figures who are active players on the Milan gastronomy, art, design, innovation and business scenes were chosen; they are a mirror of the current cultural climate and their activities can be considered “today’s classic”. The launch campaign deploys the iconic symbols of the architecture of Milan as a backdrop for the ambassadors.


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