WMIDO at the starting line

Cirillo Marcolin, President of Mido and of Anfao, presents the new publishing project with a strong international profile. Created in partnership with Publicomm, from today onward, anyone looking for news, comments, interviews, in-depth articles from the world of eyewear, fashion and design will have a single reference medium: WMIDO.

Mido has decided to take advantage of its experience in the world of communication and propose a new initiative: WMIDO. What has changed with respect to Mido365?

WMIDO focuses on eyewear, but in the background it also sees and appreciates other fields: fashion, design, architecture, traditions, technology. WMIDO is a real e-magazine that can be leafed through; weekly rather than daily like Mido365, it is a modern tool that is in step with the times.

What is its mission?

WMIDO wants to describe the evolution of the eyewear industry and market, predict trends, point out synergies, encourage its leading players’ thoughts and widen its scope to include the contiguous worlds that influence it.

Why have you chosen weekly frequency?

The key word is selection: WMIDO aims to become the tool that regularly and authoritatively circulates selected and important contents about the world of eyewear and the worlds to which it refers, primarily fashion and design.

Where did you get the idea of “widening” your field to these sectors?

By its very nature eyewear is characterized by different features: fashion accessory, medical device, personal protection device, object of design. All these traits are part and parcel of the same object and all these souls contribute to making it what it is.

WMIDO will be characterized by a strongly international DNA. An almost physiological change in the current globalization of markets…

Mido is the world’s leading fair in the eyewear sector and necessarily its communication tool must be international like the event that shares its name. WMIDO will be a global stage hosted in the sector key area: Italy, the place where eyeglasses were born and where their leading manufacturers operate.

Who will be the protagonists in your pages?

The entrepreneurs, opinion makers, innovators, decision makers, designers, the young and not so young who redefine rules and styles. People who have an interesting story to tell.

Who is the typical reader of WMIDO?

WMIDO is for anyone who likes eyewear, sector operators, the inquisitive, people who want more information, who like to know about and “touch” new products, exhibitors and visitors, a community of about 50,000 people who live and breathe eyewear.

Three adjectives to describe the new WMIDO format.

Innovative, open and international or WORLD, WEEKLY, WONDER.