Vivienne Westwood renews with AVM 1959

AVM 1959 has announced the renewal of the multiyear license agreement with Vivienne Westwood for the design, manufacture and exclusive global distribution of optical and sun eyewear. The license for the British label is part of the Volta Mantovana-based company’s development plan. During a rebranding and restructuring process in 2016, it refocused its strategies on two mainstays: “house brands” and “licensing” – in other words, the development of wholly-owned labels and the simultaneous expansion of strategic licenses. “In recent years, growth in volumes confirms that the collections have successfully put across the style of the Vivienne Westwood brand, so much so that we have decided to continue the collaboration”, the company stated.

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