Vincent Cassel for Vuarnet

Vuarnet has selected the well-known French actor, Vincent Cassel, as its new testimonial. “Vincent embodies the essence of Vuarnet perfectly: elegance and movement,” explained Lionel Giraud, CEO of the brand. “Vuarnet is an iconic brand name. With the exceptional quality of lenses and avant-garde style, they were the glasses that everyone wanted when they were 20 years old,” commented the talented actor, who starred this year in Xavier Dolan’s film “Juste la fin du monde” and the sequel of “Bourne” by Paul Greengrass. “Back in the day, I gave myself the 03 model and I wore them for years. Becoming the testimonial for Vuarnet is a pleasure: it is a French product and I like the idea of being a part of the revival of this brand, which has always been highly reputable.”
The images of the campaign were shot by photographer Marcel Hartmann in Rio de Janeiro, where Cassel lives.