Ultra Limited: now available in France through Unlimited

Ultra Limited – eyewear brand owned by the young Italian 450 – has signed a new exclusive distribution partnership in France with BV Unlimited (since 2017, official brand partner for Belgium and Luxembourg). Established in 2004 by Marina Beltrame and Giovanni Varani, BV Unlimited has succeeded in winning over a difficult market, developing relationships with 30 independent opticians in Belgium and Luxembourg. Encouraged by this experience and by excellent feedback about the product, BV Unlimited enthusiastically, and with great expectations, undertakes the new venture in France. “We must say that Ultra Limited is founded upon extraordinary qualities – creativity, Italian artisan craftsmanship, authenticity and originality – that are highly-valued by everyone we work with, whether creatives, agents, opticians or clients”, remark the founders.

Tommaso Poltrone, Ultra Limited Co-CEO and Marketing and Export Manager, adds: “Given the experience and professionalism shown by Marina Beltrame and Giovanni Varani’s team in this initial period of partnership in Belgium and Luxembourg, we are certain that BV Unlimited will play a leading role in launching the brand and the proper positioning of our products in France. For us, this new partnership is essential in that it will lay the groundwork for recognition of our brand in a market that holds enormous potential”.