Everything ready for International Lab of Mittelmoda – The Fashion Award

25 collections from all over the world have been shortlisted for the 26th International Lab of Mittelmoda – The Fashion Award contest, culminating on Monday, 16 September 2019 starting at 18:00 at MICAM, the world’s leading footwear show, which celebrates its 50th birthday this year.

The prestigious location of MICAM was chosen under a new partnership that International Lab of Mittelmoda formed this year with Confindustria Moda, the federation of trade associations representing Italy’s textiles, fashion and accessories industries – including Assocalzaturifici, the promoter of MICAM.

Confindustria Moda has begun a strategic partnership with Mittelmoda The Fashion Award under an agreement signed recently by Confindustria Moda Chair Claudio Marenzi and International Lab of Mittelmoda Chair Matteo Marzotto.

The agreement states that the contest will in the future focus increasingly on students of fashion design and other essential professions in the industry which are often less visible and less appreciated, but are nonetheless essential for maintaining the quality characteristic of ”beautiful and well-made” Italian shoes.

The finalists in the 26th edition of the international contest were selected in May by a panel of judges chaired by Matteo Marzotto and including experts in the field, managers of the style offices of various companies supporting the initiative and representatives of Confindustria Moda and Camera Nazionale della Moda Italiana. The difficult task of analysis, research and assessment of more than 400 entries from all over the world concluded with the selection of 25 finalists representing fully 14 nations 

The 25 talents selected to go on to the final phase in the competition will be judged by the severe panel of judges on Monday, 16 September, and at 18:00 they will present their collections before an audience of fashion reporters, experts and enterprises in a big Fashion Show.

Alongside the two traditional Overall Prizes (one for Creativity and one for Innovation), the established “Premio Lectra” – presented by the main sponsor of the event – and the “Dondup Prize”, back once again this year and dedicated to sustainability, new Special Prizes will be awarded, including the “Womenswear – menswear Prize”, presented by Sistema Moda Italia; the “Shoes&Bags Prize”, offered by Micam/Mipel; the “Textile&Materials Prize”, presented by MilanoUnica; the “Accessories Prize”, awarded by MIDO; and the “Knitwear Prize”, offered by Benetton Group. The new “TheOneSeasonless Prize” will be presented by TheOneMilano.

Ph. Matteo Marzotto, President of International Lab of Mittlemoda and Claudio Marenzi, President of Confindustria Moda.

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