The debut of Karl Lagerfeld X Kaia collection

Karl Lagerfeld has launched the collection, created with international model Kaia Gerber. This is her first ever design collaboration, which includes ready-to-wear, accessories, footwear, sunglasses and jewellery. The styles fuse Karl Lagerfeld’s iconic essentials with Kaia’s confident, contemporary vision and L.A. inspirations.
“Kaia has a youthful, independent attitude that is inspiring,” said Karl Lagerfeld. The designs encourage mixing-and-matching, with a theme of “Paris to L.A.” There is a strong athleisure aesthetic with oversized zip pulls, sporty stripes and large logos on puffer jackets, sweats and tees. Rich fabrics like silk and velvet are combined with metallic finishes and distinct “Karl Lagerfeld X Kaia” branding.
The collection is supported by a striking campaign featuring Kaia together with Karl Lagerfeld; it captures the distinct spirit of the collection and its “Paris to L.A.” theme. It was photographed by Karl Lagerfeld at his iconic studio, 7L, in Saint-Germain-des-Pres in Paris.

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