The adv campaign #ProudToBelong

Unique paths, universal emotions: the Ray-Ban #ProudToBelong campaign spotlights the human moments that connect us and let us find our sense of belonging. Every one of us is on a unique journey. But no matter where you’re headed to, one thing is for certain – life moments set our paths:the laughter, the rush, the tears – these real moments of connection shape who we are. Embracing these moments, throwing ourselves headfirst into every part of the journey – that’s when we find our path to belonging and where we can be our real selves. It’s not justa bout belonging, it’s about being proud of it.

Celebrating the shared moments that connect us, the #ProudToBelong campaign focuses on three key sentiments that bring to lifethe very essence of our products: vulnerability and empathy, passion and joy, and confididence and pride.