How Covid-19 has influenced eyewear design. wmido - June 26, 2020 - Interviste Thanks to decades-long technological know-how acquired over the years in technical/sports products, having great affinity with protective devices, Franco Sordelli set up a division dedicated to eye and face protection. The Italian company has been able to apply its innovative vision also to eyewear, rethinking them from a post Covid-19 aspect. We talked about this…
Diamond powder Paola Ferrario - April 29, 2020 - What's new Sunglasses are an exceptional highlight of the luxurious couture Diamond line by LARA D’. The accomplished Italian designer has taken her love of innovation to the next level in four sunglass models with an eye-catching natural 24k diamond powder decoration on the elegant dark UV protective lenses. Using a lens with a 4mm thickness and a precise technique for…
KLiik denmark by the Seaside! Paola Ferrario - April 16, 2020 - What's new The new KLiik denmark 2020 campaign portrays the Scandinavian lifestyle of the brand. The seaside location provides a stunning backdrop of vistas and interesting architecture, while enjoying the simple pleasures and the carefree feeling found in chasing the tide, playing with thepuppy and strolling along the beach to create lasting memories. The natural surroundings create layers of…
Bollé Brands strengthens its position Paola Ferrario - April 9, 2020 - Giri di poltrone Following the announcement of the acquisition of SPY Optic at the end of last year, Bollé Brands pursues its efforts and investments to reinforce its position of key player in the sports and optical industries. The first focus is on innovation and design. “EPIC (Excellence in Product Innovation & Creativity), the design and development lab…
Vittoria Ceretti is the new face of Bolon Eyewear Paola Ferrario - March 25, 2020 - Testimonial Top model Vittoria Ceretti is the new face of Bolon Eyewear. Vittoria elegantly conveys the brand’s glamorous DNA in collections that are a skilful combination of top-quality materials and Made-in-Italy design. The SS 2020 collection perfectly embraces the brand’s philosophy that celebrates expressing personality through an extensive range of highly distinctive sunglasses and eyeglasses that…
Tom Ford goes to Japan Paola Ferrario - March 17, 2020 - What's new Tom Ford presents a new exclusive limited edition Made in Japan collection, which delivers an original interpretation of timeless shapes through innovative technology. The two new styles, made with the highest-quality materials, are characterized by a unique combination of two ultra-thin layers of acetate around a lightweight metal structure. The sunglasses are distinguished by an…
The sun 2020 signed Blackfin Paola Ferrario - March 13, 2020 - What's new The new Blackfin SS20 sun collection features two bold personifications of the brand’s identity. The thicknesses of the material highlight the ultra-high-quality Japanese titanium while the beta titanium bridge underscores the company’s ongoing commitment to design research. The lavish squared front of the Rockville men’s style contrasts elegantly with the slender bridge, while the color…
Mikita and Leika combine their knowhow Paola Ferrario - March 4, 2020 - Accordi/Licenze Mykita and Leica announce their collaboration between two industry leaders of German engineering, design and quality made in Germany – a partnership defined by its shared commitment to holistic product development, pioneering technology and precision craftsmanship. The joint enterprise launches with a debut collection of sunglasses set to raise the bar for high end functional…
