Tag Archives: Silhouette

Lightness is an added value.

Silhouette develops the theme of lightness, which has always been a hallmark of the brand, through the new communication campaign. Lightness, fundamental for a pair of glasses, is experienced as a synonym of quality and becomes an important USP. WMIDO discussed this with Michael Schmied, Brand Director of the Austrian company and member of the

Silhouette will launch its sports eyewear collection

With more than 55 years of experience in the premium eyewear segment — including over 25 years in the sports eyewear category — Silhouette International is extending its corporate strategy by developing its own sports performance collection. The company’s technological expertise and chic design has produced many accolades and awards for its adidas-branded sports eyewear.

Arthur Arbesser for Silhouette

Silhouette is once again collaborating with a shooting star among young fashion designers to launch the third Special Edition in January 2017. The result of this cooperation: “Arthur Arbesser for Silhouette”. In creating his first eyewear collection, Arthur Arbesser was inspired by the lifestyle of Arthur Miller during the time he was with Marilyn Monroe.

Silhouette opens a showroom in New York

On the 12th floor of an historic building protected by cultural heritage laws, on 130 West 42nd Street, Silhouette has just opened the Silhouette Gallery, a showroom and meeting place intended to enable people to undergo the experiences that can be enjoyed in the company’s head offices in Linz, Austria, in the heart of the

Brad Pitt in the movies with Silhouette

After climbing aboard over 35 NASA expeditions into space and accompanied the Vienna Philharmonic on its travels around the world, Silhouette eyewear now appears in the movies with Brad Pitt. Ben Rickert, the character portrayed by Pitt in his new film “The Big Short” (on release in Italy since January 7), wears “Titan Dynamics Nylor”

A limited edition for Wes Gordon

Designer Wes Gordon from New York City has collaborated with Silhouette on the creation of a limited edition of Wes Gordon eyewear for Silhouette. Titan Minimal Art is the Silhouette model that has been revisited by the designer. The filters of these sunglasses are made in one piece starting from a single circular lens, the