Tag Archives: Persol

Persol: a new concept store designed by David Chipperfield Architects

Persol: a new concept store designed by David Chipperfield Architects

Following on from the first on Rodeo Drive in Los Angeles, Persol has enriched itself with a second store in the historic centre of Milan in via Fiori Chiari 16, in the heart of the Brera district. With its cobbled streets, secret courtyards, prestigious buildings and famous Art Gallery, Brera is a neighbourhood which exudes

Persol arrives in Milan

In expectation of the launch of the New Persol Concept Store, a temporary has opened last Saturday for one month, offering the opportunity to visit the venue of this New Concept Store. In September, the brand will be opening a long-awaited concept store in Europe, in the historic centre of Milan, 100 miles from where the

Persol Vintage Celebration

Since 2013 the Vintage Celebration project has been exploring Persol’s historical heritage and every year it has been the inspiration behind the creation of new colors. For its fourth edition it has chosen a new, exclusive nuance: Madreterra, a luminous tortoiseshell Havana. Madreterra is combined with iconic model 649. Created in 1957 for Turin’s tram

Wim Wenders celebrates Cellor

Persol proposes the iconic Cellor model in a new foldable version both for sun and optical glasses. Director Wim Wenders and his short film “Vai, Paparazzo” have been chosen to interpret the spirit of the eyewear. Inspired by the Fifties, the film replicates the atmosphere of a film set: the director observes the actors through

Jonathan Demme wins the Persol Award

Persol’s strong bond with the world of cinema has remained unchanged over time. It has resulted in the collaboration between Persol and the Venice International Film Festival with the “Persol Tribute to Visionary Talent Award” which has been confered to American director Johnathan Demme. Stefano Volpetti, Chief Marketing Officer of Luxottica Group, said: “We are

Persol’s 11th time at Venice

Cinema has always been a part of Persol’s DNA: since the Sixties, its models have frequently played leading roles in some of the movies that most represent Italian cinematography and have become the personal choice of numerous artists in the world of cinema and the international star system. Its strong bond with the world of

Persol celebrates the colors and materials of the past

Vintage Celebration is a journey that Persol began two years ago – a rediscovery of the colors and textures of its historical heritage – with the intention of once again making them the center of attention. The third edition of this project combines different colors and textures in a collection of bicolor frames: the top

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