Tag Archives: Mykita

Mykita goes to NY with Helmut Lang

Mykita goes to NY with Helmut Lang

Mykita and Helmut Lang have collaborated on the design of two new eyewear models, HL001 and HL002, to be released in spring 2020. The eyewear debuted at the Helmut Lang SS20 runway show during New York Fashion Week on September 7th, 2019.  The two brands are both known for designs that challenge the status quo and

A flamboyant Seventies look

Greman brand Mykita introduces a striking new concept dominated by extra thick lenses with bevelled edges in dreamy colours: Mykita Studio 10. With its accentuated butterfly shape, oversize Studio 10.2 is pure glam. Studio 10.1 is a slightly smaller, angled cat-eye form with a more understated look. The barely visible construction makes the four-millimetre-thick lenses

Mykita wins the Red Dot Design Award

The Acetate Rings concept of the Mykita Lite collection relies on a meticulous, multi-step process whereby slender acetate loops are precision-milled and fitted inside closed 0.6-milli- metre thin stainless steel rims. The mixed material construction and its aesthetic convinced members of the Red Dot Design jury, who named optical model Elgards a winner in the

True colors

Mykita tenth advertising campaign is created by its along-time collaborator and friend: Mark Borthwick. The campaign continues in the character-driven theme of the previous year while introducing a fresh, colour-saturated aspect to the images. Mykita next generation of eyewear models are presented in a rich and vibrantly-hued portrait series. Late-summer sunlight illuminates and warms the

The new Mykita portal

To address the needs of its worldwide partners, Mykita has upgraded its retailer platform. Central to the new partner portal is the development of a B2B web shop offering 24/7 access to the full product portfolio. In addition to simplifying the order process, the system will establish greater transparency with real-time visibility of stock levels.

Mykita’s forward thinking

Moritz Krueger, CEO, Creative Director, and one of the founders of the renowned, pioneering brand of Germany, talks to WMIDO about the path taken by his company since 2003. Your company was founded in 2003: could you tell us about the main steps taken by your company during its early years? Mykita was founded in

Mykita loves Paris

Mykita has opened a new shop on a quiet street in Le Marais which replaces the exiting one. Nestled among the petite cafés and pastry shops on this narrow city lane, the high-tech aesthetic of the shop front provides an eye-catching contrast. The floor-to-ceiling mirrored wall of the shop entrée first catches the eye of

Three capsule collections for the new Mykita Studio line

Mykita Studio was created as the maximum expression of the artisan excellence of this Berlin brand, a line where study of shapes and materials has taken Mykita to go beyond its own limits, offering a range of eyewear with unusual design. Conceived as a serial-production design project, each new number starts over. Launching three capsule