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50 years of MIDO, 50 years of history and growth in the international eyewear industry

50 years of MIDO, 50 years of history and growth in the international eyewear industry

On May 14, 1970, MIDO opened its doors to visitors for the very first time. At the entrance to Pavilion 30, under the wording “MI-DO – OPTICS AND OPHTHALMOLOGY EXHIBITION”, eight flags, including those of the EU’s founding members: Italy, France, Germany, The Netherlands, Belgium, and Luxemburg, waved in the breeze. Ninety-five exhibitors displayed at

MIDO: sustainability in progress

CSR (Corporate Social Responsibility) and sustainability have become almost synonymous. If, up until a few years ago, sustainability was understood only as a commitment to the environment, like CSR, it now has three dimensions: economic, social and environmental. MIDO, the leading global eyewear show, and its associated services company have begun a journey aimed at

MIDO eyewear show celebrates 50 years with “Golden Edition”

A sensational innovation-filled edition of the top global eyewear event. A lot of changes have occurred in the world of eyewear from 1970 to the present. MIDO has written its transformative history over the course of these 50 years. At the first edition, there were 95 exhibitors (67 Italian and 28 from other countries) who

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