50 years of MIDO, 50 years of history and growth in the international eyewear industry Paola Ferrario - January 15, 2020 - Eventi 50 years of MIDO, 50 years of history and growth in the international eyewear industry Paola Ferrario - January 15, 2020 - Eventi On May 14, 1970, MIDO opened its doors to visitors for the very first time. At the entrance to Pavilion 30, under the wording “MI-DO – OPTICS AND OPHTHALMOLOGY EXHIBITION”, eight flags, including those of the EU’s founding members: Italy, France, Germany, The Netherlands, Belgium, and Luxemburg, waved in the breeze. Ninety-five exhibitors displayed at…
MIDO eyewear show celebrates 50 years with “Golden Edition” Paola Ferrario - January 10, 2020 - Eventi A sensational innovation-filled edition of the top global eyewear event. A lot of changes have occurred in the world of eyewear from 1970 to the present. MIDO has written its transformative history over the course of these 50 years. At the first edition, there were 95 exhibitors (67 Italian and 28 from other countries) who…
Mutatis mutandis Paola Ferrario - January 9, 2020 - Interviste With Cirillo Marcolin, the Past President of MIDO with the highest number of mandates (four to be exact: in 2002, from 2002 to 2003, from 2004 to 2007 and from 2011 to 2016), we retrace the evolution of MIDO. Marcolin’s words have revealed the event’s strong ability to evolve and innovate according to market needs.…
Danshari to debut at MIDO 2020 Paola Ferrario - December 30, 2019 - What's new “The fine art of minimalism”: this claim contains the most authentic essence of Danshari, the eyewear brand Made in Japan that will officially present its first collection at MIDO 2020. Minimalism, elegance and high quality are the distinctive features of the brand, whose name comes from Zen thought and evokes a deep philosophical meaning. The…
