Tag Archives: livethewonder

50 years of MIDO, 50 years of history and growth in the international eyewear industry

50 years of MIDO, 50 years of history and growth in the international eyewear industry

On May 14, 1970, MIDO opened its doors to visitors for the very first time. At the entrance to Pavilion 30, under the wording “MI-DO – OPTICS AND OPHTHALMOLOGY EXHIBITION”, eight flags, including those of the EU’s founding members: Italy, France, Germany, The Netherlands, Belgium, and Luxemburg, waved in the breeze. Ninety-five exhibitors displayed at

MIDO eyewear show celebrates 50 years with “Golden Edition”

A sensational innovation-filled edition of the top global eyewear event. A lot of changes have occurred in the world of eyewear from 1970 to the present. MIDO has written its transformative history over the course of these 50 years. At the first edition, there were 95 exhibitors (67 Italian and 28 from other countries) who

Mutatis mutandis

With Cirillo Marcolin, the Past President of MIDO with the highest number of mandates (four to be exact: in 2002, from 2002 to 2003, from 2004 to 2007 and from 2011 to 2016), we retrace the evolution of MIDO. Marcolin’s words have revealed the event’s strong ability to evolve and innovate according to market needs.

Danshari to debut at MIDO 2020

“The fine art of minimalism”: this claim contains the most authentic essence of Danshari, the eyewear brand Made in Japan that will officially present its first collection at MIDO 2020. Minimalism, elegance and high quality are the distinctive features of the brand, whose name comes from Zen thought and evokes a deep philosophical meaning. The

MIDO introduces the Stand up for green competition for the most sustainable booth

MIDO continues its journey on the road to sustainability with Stand up for green, the competition that recognises those who plan and create their own stand by adopting eco-friendly criteria, inviting all exhibitors at the 2020 edition to take part. The winner will receive an award at the MIDO fair during an evening event organised

The countdown for MIDO 2018 has begun

From 24 to 26 February, Wonder makes its return to Fiera Milano Rho with MIDO, the biggest eyewear event in the world. The latest products and developments from a continually evolving sector will be showcased in a hall that has been revamped for exhibitions. The expectations are sky-high for MIDO, Milano Eyewear Show 2018, scheduled