Tag Archives: Eyewear

An adv campaign developed… around a dot

An adv campaign developed… around a dot

Inspired by International Dot Day, celebrated every year on September 15th, Lookmade in Italia launches Red-Dot, the new marketing campaign to promote the Lookkino line. It all began on September 15, 2009, when illustrator Peter H. Reynolds published “The Dot”, a picture book that explored the basic themes of courage, creativity and self-expression. Today, creativity

The countdown for DaTE has started

Soon cutting-edge eyewear will have a new unmissable appointment: DaTE in Florence. Let’s find out all the novelties about the event from Giovanni Vitaloni, the Chairman of MIDO, the event’s organising partner.  How many participants will there be for the DaTE edition that will be held at the Leopolda in Florence from 21 to 23

Hugo Boss confirms Safilo

Safilo Group and Hugo Boss, one of the leading fashion houses in the upper premium segment of the global apparel market, announced the renewal of the license agreement for Boss and Hugo optical and sunglass collections until 31 December 2025. Angelo Trocchia, CEO of Safilo Group, commented: “This renewal builds on the strength of a

Let’s talk with the winner of the Bestore Design Award 2019

During MIDO 2019 the Bestore Award – the competition that selects the best optical centers in the world – has proposed a great novelty, doubling with two categories: the Bestore Design, that is directed at the shops which are characterised by the way in which the lay-out, materials, design, furnishings and general atmosphere contribute to

Safilo and David Beckahm have signed a licensee agreement

Safilo Group and global icon David Beckham announced a global ten-year agreement for the eponymous license for sunglasses and prescription glasses. The first David Beckham eyewear collection will launch in January 2020. “Safilo has a long history of creating high quality eyewear brands. I wear sunglasses all the time and this is a category that

Guess confirms Marcolin

Marcolin Group and Guess announced the early renewal of an exclusive license agreement for the design, manufacture and worldwide distribution of Guess and Marciano sunglasses and eyeglasses. The license agreement is extended until 2025, consolidating a partnership and a synergy between the two groups, which has lasted for over 25 years. Guess is the pillar

Marc Cain, now distributed in Canada by Mood Eyewear

Starting from August 2016, Mood Eyewear from Ste-Julie has started the distribution of Marc Cain Eyewear in Canada. Marc Cain is a successful, international operating premium fashion company from Germany and was founded in 1973. Marc Cain operates almost 200 stores in 34 countries, as well as over 300 shops-in-stores offering high-class women fashion. The

Eyewear returns to Florence

The 91st edition of Pitti Uomo is currently underway against the evocative backdrop of Fortezza da Basso in Florence. Confirmed for the winter appointment is Eye Pop, the eyewear-dedicated space produced by Pitti Immagine in collaboration with MIDO. On the first floor of the central pavilion, this space dedicated to leading-edge eyewear investigates the link