Tag Archives: campaign

An adv campaign developed… around a dot

An adv campaign developed… around a dot

Inspired by International Dot Day, celebrated every year on September 15th, Lookmade in Italia launches Red-Dot, the new marketing campaign to promote the Lookkino line. It all began on September 15, 2009, when illustrator Peter H. Reynolds published “The Dot”, a picture book that explored the basic themes of courage, creativity and self-expression. Today, creativity

Transitions Optical Announces Total Sun Protection Education Campaign in Canada

To help educate Canadians on the importance of protecting their eyes from the sun just as much as their skin, Transitions Optical has unveiled a new campaign focused on the need for total sun protection. The multi-tiered campaign includes the release of new survey findings, an initiative focused on eye sun awareness with the Canadian

Allergan Launches ‘See America’ to Further the Fight Against Preventable Blindness

Allergan plc announced the launch of its “See America” campaign, a new U.S.-focused initiative to fight preventable blindness and to advocate for making vision health “a priority for all Americans.” The campaign also is designed to increase awareness of the diseases that can cause preventable blindness and to help improve access to vision care for those