The story of Blackfin reaches the Bocconi University and the British Columbia University. wmido - April 5, 2021 - What's new The story of Blackfin reaches the Bocconi University and the British Columbia University. wmido - April 5, 2021 - What's new Nicola Del Din, the company CEO, recently delivered two lectures, one at Bocconi University in Milan, the other at British Columbia University in Vancouver, Canada. A remote connection allowed audiences of international students to hear the story of a leading example of Italian manufacturing excellence and ethics in the international eyewear market, directly from its…
Blackfin’s new communications campaign looks back to its roots. wmido - January 27, 2021 - What's new In order to lend meaning to what we are today, we need to look back, all the way to our roots, and start from there to understand the journey that has brought us thus far. It is a powerful realization, more necessary today than ever before, an awareness that adds purpose to the quest for…
Alberto Burri’s Grande Cretto is the background for Blackfin’s campaign. wmido - July 6, 2020 - What's new After debuting its ad campaign in January, Blackfin releases the Timeless Memories video. The narrative draws inspiration from “Notes from Underground” by Fyodor Dostoevsky, the literary masterpiece in which the Russian author reflects upon the human spirit, exploring the ways in which the characters’ external circumstances and innermost feelings influence their behavior, pushing their psychological…
Blackfin: a message per the re-start wmido - May 26, 2020 - What's new “In this particular moment, that has no precedent in our recent history, we had time to think about ourselves again, to strengthen the foundations of that awareness that allowed us, more than ten years ago, to give shape to the Blackfin dream. We are not here to tell you that it will be easy to…
The sun 2020 signed Blackfin Paola Ferrario - March 13, 2020 - What's new The new Blackfin SS20 sun collection features two bold personifications of the brand’s identity. The thicknesses of the material highlight the ultra-high-quality Japanese titanium while the beta titanium bridge underscores the company’s ongoing commitment to design research. The lavish squared front of the Rockville men’s style contrasts elegantly with the slender bridge, while the color…
An advertising campaign with a strong visual impact Paola Ferrario - January 23, 2020 - What's new The Great Cretto is the largest piece of site-specific land art in the world, created by Alberto Burri between 1984 and 1989 on the spot where the city of Gibellina (in the province of Trapani, Sicily) was completely destroyed by an earthquake in 1968. A vast expanse of white concrete covers the ruins of the town, almost like a…
The future optical frames according to Blackfin Paola Ferrario - January 17, 2020 - What's new Blackfin’s new Spring/Summer 2020 optical frames embody its most authentic expression. The collection of frames expresses the brand’s uniqueness while its essence – titanium, absolute quality and design – remains intact. The Homewood, Vicksburg and Anfield styles are part of the Blackfin One line. The three frames – one for men, one unisex and the…
Blackfin is among the 25 top Italian companies in the new Deloitte volume Paola Ferrario - November 26, 2019 - What's new Blackfin features among the 25 best managed Italian companies gathered together by Deloitte in the volume Making IT – Fitting the Future. 25 Italian manufacturing entrepreneurs have been invited to tell their own stories with the aim of raising awareness of the fashion industry. The publication, produced by Deloitte with the support of Scuola Holden,…
