Stop and See

Stop and See is the new short film in the Giorgio Armani Frames of Life 2017 campaign. In a world that never stops, where we are driven to keep going and never miss a moment, the three main players are filmed in an unrelenting race. So, what if they decided to stop to absorb the essence of things, of life, of self? The Frames of Life campaign is an invitation to savor what is around you, to see, so that you never stop dreaming. The energy of the video is underscored by black and white and hectic shots that thrill and engage the spectator. The location is Lisbon, the city of light in continual artistic and creative upheaval and constant dialog with dry land, rivers and the sea. A metropolis that’s fast-moving, just like the protagonists in the video. The short film was directed by Pepe Avila De Pino and Kirsten Tan, two young directors who were involved in the first edition of “Films of City Frames” in 2014, when they were students at the NYU Tisch School of the Arts, confirmation of Giorgio Armani’s attention to emerging talents. The story revolves around eyewear: a conspiratorial detail through which to enjoy the large and small pleasures that life offers when you decide to slow down. The Giorgio Armani Frames of Life fall/ winter collection is typically artisanal and imbued with precious details thanks to leading-edge manufacturing techniques and construction that guarantee total comfort and elegance that’s in tune with the present but has a wealth of memories.

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