Sàfilo North America Appoints Victoria Hallberg as Chief Marketing Officer

Sàfilo, a worldwide leader in the design, manufacturing and distribution of eyewear, appoints Victoria Hallberg as Sàfilo North America’s Chief Marketing Officer. Victoria will also serve on Sàfilo Group’s Extended Global Leadership Team.

In Victoria’s new role, she will oversee brand management, trade marketing and public relations. A seasoned senior executive, Hallberg joins Sàfilo with 30 years of eyewear industry experience in the areas of sales, retail and marketing. Prior to serving in a consultancy role for Sàfilo, Victoria held various leadership positions with increasing responsibilities within Marchon, where she most recently served as Vice President of Brand Sales and Strategic Accounts, and, at VSP Global, where she was Chief Merchant and Vice President of Retail Relations.

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