SAFILO OPENS NEW SHOWROOM IN MEXICO CITY

Angela Gomez is Head of Latin America Known throughout the world, the Safilo Group, the Italian creator of totally integrated eyewear and a top-quality, reliable distributor worldwide, inaugurated a new showroom in Mexico City on November 11, an important stage in a long history of tradition, savoir-faire and craftsmanship that dates back to 1878.
The event is part of a wider strategic plan that focuses on Latin America, a region with huge potential for growth. It is headed by vice president Angela Gomez, who joined Safilo recently after 16 successful years in SAP Latin America where she was vice president of SAP Services for Mexico and Central America.
With 600 m2 of Italian design, the new showroom and offices in Mexico City will host the prestigious sun and optical eyewear collections by all the brands in Safilo’s extensive international portfolio. It will also welcome customers and partners from all over Mexico, the hub of the new Region together with Brazil.
Safilo operates throughout Latin America through local partnerships made to measure for every customer. At the same time, it develops managerial and commercial abilities oriented toward quality distribution, commercial relationships of mutual trust, highly impactful marketing actions and excellent customer services. The new Region’s headquarters are based in Miami, where a multifunction organization handles all customers, stakeholders and distributors from all over Latin America.
Safilo Group CEO Luisa Delgado commented: “We are pleased to confirm our commitment in Mexico and throughout Latin America, since we believe in the long-term potential for the sustainable growth of business with our retail partners in the different consumer segments targeted by our unique portfolio of brands.”

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