Philippe V brings to MIDO the Black Shadow Collection

Reinventing the concept of the infamous black shades for the 21st century, Philippe V developed an entire new fabrication method that will stand the test of time. Using black matt Italian acetate from Mazzucchelli and black rhodium plating on Japanese steel and titanium, we created a stark, yet perfect contrast between matt and shiny. The result enhances the silverfish reflections from our custom made Essilor Sun Solution lenses, giving the overall black hematite look and feel.
The Black Shadow is a capsule collection featuring a selection of Philippe V’s best styles, the N1 and N1L, the N2, the N3, the N5, the N6 and N6S, the N7, the N9, the WN5 and WN6. It also extends to the newest Japanese Titanium collection with the N11, N12 and N13.
The new campaign visuals and advertising was shot by the award winning photographer Nic Gaunt. The visuals symbolize the darkness that lies deep within each rebels in its barest form, connecting the eyepieces with the soul of its wearer and letting them shine and ‘speak’ for themselves. This allows the modern rebel to blend in while standing out in a subtle, discreet manner.