A unique concept for Moschino boutique in Paris

The brand has opened a new flagship store on Rue Saint-Honoré in the heart of the French capital. It is located in an impressive building of the late 1700s that has been transformed by creative director Jeremy Scott into an exhibition area inspired by contemporary art galleries.
Designed and executed by architect Fabio Ferrillo – who has respected the original essence of the interiors – the new concept store covers an area of 270 square meters divided in two levels between the ground and the upper floor. The floors are visibly connected by a double-height opening at the entrance and by an impressive curved staircase, which becomes the focus of the architectural perspective.
The exclusive customer experience at Moschino’s gallery store guides visitors through a stimulating and engaging dimension that enhances the esthetic impact of the collections, while contextualizing the brand’s artistic and vibrant spirit represented by the out-of-scale objects already displayed in the boutiques of New York City and Milan.