Oxydo by Felix Bauer

CONCEPT
The creative synergy between Oxydo and German illustrator Felix Bauer that began with the conception of the Oxydo Society section of ww.oxydo.net, has led to a Collectors Capsule Collection. It reinterprets some of the brand’s bestsellers and new models in four patterns that are a play of the unconventional and dreamlike poetic and surreal graphics by the artist from Berlin.

SPECIAL FEATURES
An incisive graphic imprint in black and white. The five patterns in the Oxydo by Felix Bauer collection will take enthusiasts into a fairytale world that shares stylized nature and a visible rhythm. Water is always present. Whether it’s in the clouds or collected in cacti, Felix Bauer illustrates the life of rain, palm trees and vegetation.

TARGET
A young, creative public. Oxydo by Felix Bauer targets novelty seekers and eyewear collectors. Four styles from the capsule collection are created in a numbered limited edition with specific packaging and a booklet prepared and designed by the artist. In his illustrations he dissects the creative process from the inspiration of nature to the graphics of the models.

DISTRIBUTION
Major optical stores and the coolest concept and department stores in fashion cities: 10 Corso Como and Excelsior in Milan, Le Bon Marchè in Paris, Nordstrom in NYC, Lane Crawford in Hong Kong.

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