A colourful campaign

The new Superflex Kids campaign visuals portray the brand’s vision: to express your colourful self. Designed with real kids in mind, the campaign images evoke feelings of playfulness and excitement through their vibrant colors and sense of summertime fun. 

The sun is shining and summer is in full swing at this outdoor pool party. The images capture various personalities, with their own individual style and frames to match. The animated color palette and movement in the images sets the scene for an action-packed party.