The Communicator Award goes to Morel

Morel has received the top Communicator Award: the Award for Excellence. This international award was granted in recognition of Morel’s 360° communication campaign, launched in October 2018. and entirely designed and implemented in its own communication department.

Last year the French brand completed a daring change of direction. Exit the sometimes somewhat redundant image of the Jura-based eyewear specialist: Morel is now a creative brand, dynamic, trendy, essential!

This is global campaign, since Morel is rolling it out on an all-compassing scale on all media: videos, posters, web, social networks… But above all, global in terms of the company’s strategy: to be the leading French brand worldwide.

With jury members from the prestigious Academy of Interactive Visual Arts (AIVA), the Communicator Awards are considered the leading awards worldwide. This year, the jury received more than 6000 applications from all over the world, including Morel.

The brand received the Excellence Award in the category “B2B Campaign”. This distinction, the largest in the competition, directly positions Morel alongside other big names, known worldwide for their creativity: Warner Bros, BMW, IBM, Forbes Media, etc.

This is the second time that Morel has been honored for its new communication campaign: the brand received the Communication Trophy earlier this year. Two key awards for the company, about to turn 140 in 2020.  

 

Ph. Matenia Chatzigeorgiou, in charge of the new brand identity, and Amélie Morel, Head of Communications

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